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Users can be hesitant to fill out forms. That is why it is our goal as designers to make the process of filling out a form as easy as possible. Nick shares some techniques that can help you design effective forms. (This article is kindly sponsored by Adobe.) Forms are the linchpin of all mobile…

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Floating farms, brain wave passwords, and coffee-powered cars are just some of the incredible inventions and innovations that will shape our future. NASA has challenged designers to develop a conventional drone to work inside a space station, navigating with no ‘up’ or ‘down’. The winning design, ArachnoBeeA, would use cameras and tiny beacons to manoeuvre…

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Nobody knows your business like you do — so what kind of expert advice or tips do you have that you can share? If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth…

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While the digital age has greatly influenced Generation X – or those born post-baby boom – seniors and the elderly are also joining the crowd of those who use the Internet for everything from research, staying in touch with friends and family, and making purchases. In a 2013 study published by the Pew Research Internet…

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Google announced last week that it is rolling out new symptom-related direct answers on mobile. According to the announcement, searches for specific symptoms like “headache on one side” will display a list of related conditions, while a search for an individual symptom such as “headache” will return a description of the symptom, self-treatment options and…

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While truly great writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, conveying the story of your brand through different mediums and reframed for different audiences. Now all you need to do is translate this skill to the page. Here are some best practices for creating impressive, captivating…

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What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as…

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