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Online marketing is essential for service businesses. It helps them to spread the word about their services and reach more potential customers. With the right online marketing strategies, services businesses can increase their visibility and drive more sales. Google AdWords, Facebook ads, website design, e-commerce, and other digital marketing tools can help services businesses reach…

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Like a character actor whose name gets buried in the credits, Marc Randolph played a key role in shaping Netflix, but without the acclaim and name recognition of the streaming service’s leading man, Reed Hastings. Randolph co-founded Netflix with Hastings in 1997, leaving the company in 2004. He now spends his time as an investor…

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Born in South Africa in 1971, Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding X.com in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a…

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Have a clear and well organized navigation to make your website friendly for your visitors. Try to limit the number of menu items as far as possible. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and will create more sales for your…

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While the digital age has greatly influenced Generation X – or those born post-baby boom – seniors and the elderly are also joining the crowd of those who use the Internet for everything from research, staying in touch with friends and family, and making purchases. In a 2013 study published by the Pew Research Internet…

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For brand marketers, one of the most important aspects of a solid marketing strategy is a focus on content creation. Many marketers today argue that great content is the golden ticket to a great marketing approach. They believe without great content, brands miss engaging with their target audiences effectively. While there’s no doubt that content…

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81% of people look at products online before making a purchase in store. The number of people who conduct research online before making a purchase decision has increased by 20% in the last year.

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