Google Ads vs. Facebook Ads: Which is Better for Your Small Business? Choosing the right platform for online advertising is critical for small businesses. Both Google Ads and Facebook Ads are powerful tools, but they cater to different audiences and goals. At Etios Solutions, we specialize in helping small businesses in Surrey, BC, succeed with…
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Google on Monday announced several new online tools designed to help former members of the military find jobs or attract new customers to their businesses. One tool allows vets to type in the search term “jobs for veterans” followed by specific military job codes to see civilian jobs with skill requirements that match their service…
When Does an App Make Sense? Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense: Interactivity/Gaming – for interactive games…
When I meet with clients and review competitor ad data, I often find that my clients’ prices are much higher than the other sellers listed. This tip is a basic one: keep close tabs on competitive prices for your products. It’s impossible to do this manually so we usually use The Search Monitor as a…
As organic reach declines, and ad options become more robust, more pressure is being put on brands to invest in paid content on Facebook. As with anything in life, there are positives and negatives to organic reach suffering and paid ads becoming necessary–and it’s complicated. Lets take a look at some of the major pros…
Relevancy Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest…
Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that…