When Does an App Make Sense? Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense: Interactivity/Gaming – for interactive games…
Tag: responsive web design
Have a clear and well organized navigation to make your website friendly for your visitors. Try to limit the number of menu items as far as possible. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and will create more sales for your…
Nobody knows your business like you do — so what kind of expert advice or tips do you have that you can share? If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth…
While truly great writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, conveying the story of your brand through different mediums and reframed for different audiences. Now all you need to do is translate this skill to the page. Here are some best practices for creating impressive, captivating…
When I meet with clients and review competitor ad data, I often find that my clients’ prices are much higher than the other sellers listed. This tip is a basic one: keep close tabs on competitive prices for your products. It’s impossible to do this manually so we usually use The Search Monitor as a…
Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable’s Barry Schwartz, in the past week numerous individuals in the SEO community reported seeing compression in the local map pack results. One SEO who was monitoring results for clients observed “massive compression”: In…
While the digital age has greatly influenced Generation X – or those born post-baby boom – seniors and the elderly are also joining the crowd of those who use the Internet for everything from research, staying in touch with friends and family, and making purchases. In a 2013 study published by the Pew Research Internet…
Why catchy titles make a difference It’s important to be mindful of the Google and social media potentials for the headline, so that it not only attracts readers, but also appears to an audience of prospective readers in the first place. keyword-rich title will give a shout-out to Google so that placement on the search…
“Thin” or “Shallow” Content Responding to a drumbeat of complaints about poor search results, Google rolled out its “Panda” update in February 2011. Panda targets what is described as “thin” or “shallow” content or content that is lacking in substance. This domain-level penalty targets sites with a predominant amount of so-so content and essentially treats…
Earlier this week at Apple’s WWDC, the company announced a “beautiful redesign” of Apple Maps and opened it up to third-party developers. A year ago at the same event, Apple CEO Tim Cook said that Apple Maps were being used 3.5x more than “the next leading mapping app” (Google Maps) on the iPhone. Apple Maps’…