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SEO basics

website design Surrey example on seo basics

What is SEO?

Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…

Article source- https://searchenginewatch.com/2016/01/21/seo-basics-22-essentials-you-need-for-optimizing-your-site/

Author: Web Admin

Experienced professional with sales & marketing management experience in technology companies. Top-ranked sales executive with a proven history of sales success. Experience of 13 years in leadership roles. RFID middleware, business process management solutions, document management & scanning solutions and output management solutions (data consolidation) being areas of expertise. Specialties: business development, key account management, sales and marketing. Education Edhec business school (France)- Master of business administration( spl. International business; marketing) Essca University(Hungary)- Master of business administration(spl. New business expansion) Simon Fraser University (CDP) British Council (London)- Train the trainer certification Bachelor of Engineering (Mechanical)