SEO has become the most ubiquitous and mysterious terms related to internet marketing in recent times for effective web design which gets results. Everybody has heard it, everybody wants to do it but very few web designers seem to know how to do it. But the fact remains if done right it can transform your business landscape for good. I thought instead of getting into what is SEO (which most of the people know) it might be more useful to define some important terms related to SEO and take some mystery out of it.
White hat techniques
White hat techniques include ethical processes for SEO which use strategies and techniques to get website up in search engines. White hat techniques involve long term positive results for your website. Your SEO process focuses on the human readers and not on the search engine crawlers. This improves the rankings of your website in an organic fashion. Your web designers should ideally use only White hat techniques for long term results.
Black hat SEO
As opposed to White hat, black hat techniques don’t follow any rules or guidelines for SEO. Its short term and might result in banning of your website altogether. This includes keyword stuffing, generating artificial traffic through spam emails, adding unnecessary keywords unnaturally to the content. This is the scary stuff of web designing world.
On page SEO
On page SEO are the factors on the web page that influence the ranking of your website. Some of the key parameters are good and relevant content, title tags for each page, relevant URL’s and has relevant titles for each image.
Off page SEO
Off page factors include the factors outside preview of on page SEO. These factors include link building, social book marketing and social media marketing.
