About Research Technology International (RTI) Group
RTI group is an international conglomerate with operations in North America, France, Germany, Japan, Poland, Russia and Spain. RTI Group has headquarter in Lincolnwood, Illinois, USA.
With 45 years in business, RTI continues to develop new generations of products for emerging technologies in media capture and delivery systems.
RTI group includes DiscChek, Tapechek, PIK, Lipsner Smith, BHP, Filmlab Systems International, Imagica, Calder, Treise and CIR.
Our Approach to Branding of RTI group
The challenge being faced by RTI group was to create a brand which creates a positive impact with the rich history and legacy of the company but doesn’t overwhelm the user.
We created a website that is simple to navigate with effective use of drop down menus and easy navigation using the main product categories as sections on the home screen itself.
All the product manuals which were painstakingly converted into native languages for ease of understanding.