Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis. Despite all the time or money you put into your website design and hosting, if you don’t update it regularly, it will not provide much benefit in return.
The stores keep their window displays updated to attract customers, so a website should be no different. Fresh added content makes the user to check back on your site to see what new product or service you are offering. Don’t let your website be a stale presentation of your products.
Home page is the main point of entry for most traffic that comes to your site, so updating home page regularly will make user more interested in your website. This is more likely to make the user click on your product and become to your customer.
