2017 was the year digital ad spending finally beat TV
Digital marketing is all about connecting the businesses with their customers. An effective digital marketing platform creates channels for establishing your brand strategy and create networks for sustaining and increasing your ROI.
As a data driven company we study your competition and do a detailed analysis of what’s working for them. These data driven touch points are then crystalized into strategies applicable to your business.
We provide end to end solutions for digital marketing including SEO, Digital adwords platforms (Google Adwords, Facebook, Instagram) Social media marketing, reputation management, Email campaigns, Content creation.
Our Approach
It is important to have a digital strategy in place which is well defined and measurable. This approach will make sure that you are maximizing the ROI and taking the guesswork away and guarantees success.
Define the Benchmarks
It is important to have clear milestones and deliverables for every campaign. What is it that you want to achieve from you digital marketing campaign. It is to generate study leads from the website. If yes then how much leads are you expecting every month.
Do you want to increase awareness about a new product/ service you have launched. How many likes, impressions or shares you want the campaign to achieve on social media channels.
Clearly defined benchmarks can help to have a clear strategy and budget allocation for maximizing your ROI. Etios Solutions will guide you with its expertise and experience long the way.
What channel to use
Depending on the benchmarks for a campaign the social media channel needs to be utilized. Facebook, Adwords, Twitter, YouTube, Email marketing , Instagram , Pinterest , Google business page each has its own merits and demerits.
The total budget needs to be allocated to make sure that the benchmarks defined in step 1 are met and exceeded.
You need a partner like Etios Solutions which can guide you through the various options available and to maximize your gains.
Content Development and theme
Companies typically spend around 40% of the total budget in content marketing according to Business2Community. Main channels for content marketing consists of email campaigns, Facebook posts, Live videos and blogs on the website.
Before jumping into content creation you need to be clear on what theme you want to have. Your theme can vary from seasonal topics to client specific posts. It is important to keep client at the centre of all content creation for any campaign to be successful.
Schedules and consistency
Most of the digital media campaigns use more than one channels for spreading the word. It’s important you deliver the same message across different channels. Etios follows a very clear strategy for typography, mood board and delivery schedules.
There is such a deluge of information in this internet age that you message can be unnoticed, forgotten or in worst scenario be misunderstood. That’s why Etios Solutions should be your agency of choice.
Monitor and measure
This is the most important part of the puzzle. You have to have analytics for all the channels you use for your campaigns. It is important to calibrate, monitor and reallocate your resources to make sure that all the benchmarks are met and exceeded.