What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as…
SEO has become the most ubiquitous and mysterious terms related to internet marketing in recent times for effective web design which gets results. Everybody has heard it, everybody wants to do it but very few web designers seem to know how to do it. But the fact remains if done right it can transform your…
The channels through which clients can access your website have expanded tremendously in last few decades. Your clients can access your website through their smart phones, laptops of various screen sizes, personal computers etc. Your web design has to be nimble and adaptable to work perfectly on all screen sizes. This is Responsive web design.…
Cross-browser compatibility testing is the process of comparing websites across different browser platforms to ensure the consistency of the user experience. This is an important part of web design process. We all prefer browsers that we use on everyday basis. However, when effective web design is the main concern we have to take into consideration…
Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that…
Have a clear and well organized navigation for your website design makes it friendly for your visitors. Try to limit the number of menu items as far as possible for your web design. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and…
Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis to keep it fresh. This is as important as your web designing process itself. Despite all the time or…
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. You can retarget users.
Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis.
81% of people look at products online before making a purchase in store. The number of people who conduct research online before making a purchase decision has increased by 20% in the last year.