About BC Construction and Home Show
BC Construction and Home Show provides home owners and construction industry alike with an opportunity to meet buyers and other industry leaders in one place. You can network with other exhibitors , check out the new developments in and around Metro Vancouver, know about the latest trends and innovations in the housing market and attend demonstrations all at one place.
Our approach to BC Construction and Home Show
The team at BC Construction and Home Show approached us for overall branding and marketing strategy. We started by doing a SWOT analysis of all the related shows which happen in Metro Vancouver. The challenge with BC Construction and Home show was two-fold. First the campaign had to be targeted to the vendors so that they rent the booth spaces. Second there had to be an independent campaign geared to get people in the show.
Etios Solutions started by creating all the blocks for a powerful brand from logo, web design, social media collaterals to brochures, business cards and signage. We created a color palette and mood board which was modern and visually appealing. This differentiated the show from others. Etios also created an ecommerce enabled website where everything from floor plan to registration was available online.
Etios Solutions team was able to generate leads which resulted in more than 90% vendors signing from online campaigning. We were also able to attract record number of attendees for the show.