When I meet with clients and review competitor ad data, I often find that my clients’ prices are much higher than the other sellers listed.

This tip is a basic one: keep close tabs on competitive prices for your products. It’s impossible to do this manually so we usually use The Search Monitor as a tool to help monitor shopping data.

In addition to prices, the data in this tool also reveals your product’s average rank as well as screenshots of the Google shopping ad itself.

While your company cannot appear more than once in the same PLA shopping ad unit, your products can. And who wouldn’t want to double their exposure to push out another competitor?

The trick is to work with your partners to make sure you’re bidding high enough on the same keywords to increase the chance you’ll both appear. ‘Partners’ could be your affiliates, retailers, or distributors.