Tag Archives: website designing

Top 7 Wonders of the Technological World

With all the discussion around the net regarding the new 7 wonders of the world, I thought that a nice complement to that would the be the 7 wonders of the technological world. I searched around for inspiration and was surprised to find that no one has put together a really decent list. One of the prominent lists I did find included Microsoft Surface – how ridiculous! (I wonder who owns that newspaper). So, without further ado, here is the list of the Top 7 Wonders of the Technological World.

Courtesy- http://listverse.com/2007/09/07/top-7-wonders-of-the-technological-world/

Elon Musk- Explorer, Inventor, Engineer

Born in South Africa in 1971, Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding X.com in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump’s administration.

Article courtesy- https://www.biography.com/people/elon-musk-20837159

Image courtesy- wikipedia

Future technology: 22 ideas about to change our world

Floating farms, brain wave passwords, and coffee-powered cars are just some of the incredible inventions and innovations that will shape our future.

NASA has challenged designers to develop a conventional drone to work inside a space station, navigating with no ‘up’ or ‘down’. The winning design, ArachnoBeeA, would use cameras and tiny beacons to manoeuvre its way around. How popular drones would be in such a confined space is a different question.

Article courtesy- http://www.sciencefocus.com/feature/future/future-technology-22-ideas-about-change-our-world

Another 5 Star review

It was great honor to work with the team at Cupe728.ca for redesigning of their website. CUPE 728 represents the 4000+ Support Workers for S.D.36. (Attendants, Bus Drivers, Clerical, Caretakers, Maintenance, EAs, and Student Support and many more).

They approached us for making a more end user focused website which was easy to navigate and was accessible on all electronic devices. They have heavy traffic on the website as most of the members check the website very frequently. We also made a custom interface for social media interactions. Cupe728 is very active on social media with lots of announcements to keep members engaged. The custom interface we designed made sure that the live post from social media gets updated on the home page automatically.

It was great working with Ryan Groundwater (President- Cupe728), Marcey Campbell (Communications Officer), Debra Merrier (Secretary Treasurer) and the entire team at Cupe728. Marcey, Thanks for your 5 star review.

For knowing more about our premium services get in touch for a consultation ( complimentary for a limited time). We are just not another online media firm- We are business consultants which take your business to the next level. Experience what you have been missing on!!!!

Tips to squeeze more revenue from Google Shopping Ads

When I meet with clients and review competitor ad data, I often find that my clients’ prices are much higher than the other sellers listed.

This tip is a basic one: keep close tabs on competitive prices for your products. It’s impossible to do this manually so we usually use The Search Monitor as a tool to help monitor shopping data.

In addition to prices, the data in this tool also reveals your product’s average rank as well as screenshots of the Google shopping ad itself.

While your company cannot appear more than once in the same PLA shopping ad unit, your products can. And who wouldn’t want to double their exposure to push out another competitor?

The trick is to work with your partners to make sure you’re bidding high enough on the same keywords to increase the chance you’ll both appear. ‘Partners’ could be your affiliates, retailers, or distributors.

Violations & Search Engine Spam Penalties

“Thin” or “Shallow” Content
Responding to a drumbeat of complaints about poor search results, Google rolled out its “Panda” update in February 2011. Panda targets what is described as “thin” or “shallow” content or content that is lacking in substance.

This domain-level penalty targets sites with a predominant amount of so-so content and essentially treats it similar to overt spam techniques.

Today it’s no longer a question of whether the content is simply relevant but whether it is valuable to the user.

While most people are unlikely to accidentally spam a search engine, the opposite is true when it comes to cloaking. That’s why it’s such a heavy penalty, if you’re caught doing it. It’s a bait and switch and seen as a deliberate attempt to manipulate search results.

It’s one of the oldest spam tactics on the books, yet is still being used, and the search engines still don’t like it. Search engines say to use words you want to be found for on your pages. OK, I’ll give them those words over and over again! How about 100 times. In a row? That work for you, Google?

Actually, no, it doesn’t. But “keyword stuffing” could get you penalized.

How often is too often? There’s no correct answer here, but you’d really have to go to extremes to cause this penalty to kick in. It’s most likely to happen to non-SEOs who just don’t know better and might decide to paste a word many times in a row, typically at the bottom of a web page.

Hidden Text
Once you decide to keyword stuff, your next thought will probably be “Why don’t I hide all this text that no human wants to see.” You might make the text white, so it blends with a page’s background. In doing so, you will have spammed a search engine.

Search engines don’t like anything hidden. They want to see everything that a user sees. Don’t hide text, whether it be using styles, fonts, display:none or any other means that means a typical user can’t see it.

Piracy / DMCA Takedowns
The “Pirate” update targeted sites infringing on copyright law. Under pressure from the Recording Industry Association of America (RIAA), Hollywood powerhouses and governments, Google began to penalize sites who received a large number of Digital Millennium Copyright Act (DMCA) “takedown” requests.

It’s unlikely that most sites will have to deal with these issues, but you should handle any DMCA takedown notifications that show up in your Google Search Console account.

That’s what the Page Layout algorithm was meant to address. Often referred to as Top Heavy, this penalty is reserved for sites that frustrate the user experience by placing an overabundance of ads before content. So don’t make your users search for the content.

That’s longer than JC Penney was penalized (3 months) in 2011. But JC Penney suffered another penalty after having its paid link purchase splashed across a giant New York Times article. So did several large online florists. And Overstock got hammered via a Wall Street Journal article.

The debate over whether Google should act so aggressively against those who buy and sell links has gone on for years. The bottom line is to rank on Google, you have to follow Google’s rules — and the rules say no buying or selling links in a way that passes on search engine ranking credit.

If you choose to ignore Google’s rules, be prepared for little mercy if caught. And don’t believe programs that tell you they’re paid links are undetectable. They’re not, especially when so many of the cold-call ones are run by idiots.

You’re also not doing SEO, though sadly, all the people who hate the spam you leave behind get the impression that’s what SEO is about. So SEOs hate you too – with a passion.

If you do go ahead with it, most of the links won’t give you the credit you were thinking they would. On top of that, you can find yourself on the sharp end of a penalty.

This penalty has been given more weight in this version of the table based on the efforts Google has made in neutralizing and penalizing link spam and, in particular, the launch of the “Penguin” update.

If you’ve been caught dabbling on the dark side, or if a fly-by-night “SEO” company got your site in hot water you can disavow those links on both Google and Bing in hopes of redemption and a clean start.

Best of luck with your SEO efforts!

Source- http://searchengineland.com/

Google Maps favored by nearly 70 percent of iPhone users

Earlier this week at Apple’s WWDC, the company announced a “beautiful redesign” of Apple Maps and opened it up to third-party developers. A year ago at the same event, Apple CEO Tim Cook said that Apple Maps were being used 3.5x more than “the next leading mapping app” (Google Maps) on the iPhone.

Apple Maps’ ascendancy over Google Maps on the iPhone was also confirmed by others at that time. Reportedly, there are more than five billion searches or “requests” on Apple Maps each week. I haven’t seen an updated figure.

Seeming to directly contradict all of that, a new survey of just over 2,000 US adults from Fluent argues that Google Maps is the favorite mapping app for both Android and iPhone users. Google Maps is the favorite for nearly 70 percent of respondents, and Apple Maps gets the nod from only 13 percent of iPhone users.

Fluent survey apple maps
How do we reconcile the survey findings above with the data Apple and others released about its mapping app being the dominant one for iPhone users? There are three possible explanations:

The survey data are flawed and don’t represent the market.
Since last year, Google has regained its audience on the iPhone.
Apple Maps dominates because it’s the default mapping app.
There’s a difference between expressed opinions and behavior, and the explanation is probably a mix of these variables. But it’s striking to see the significant preference gap between Google Maps and Apple Maps in this survey data.

As an aside, Apple should create a Maps app for Android users.

The Great Content Creation Debate: Agencies vs. Freelancers

For brand marketers, one of the most important aspects of a solid marketing strategy is a focus on content creation.

Many marketers today argue that great content is the golden ticket to a great marketing approach. They believe without great content, brands miss engaging with their target audiences effectively.

While there’s no doubt that content is key, a challenge for brand marketers is often figuring out how to get content. This has led to the great content creation debate:

Content creation agencies or freelance content creators?

As content had become a full-time job, brands and organizations need dedicated and high-quality content creators who are consistent, reliable, can reflect the company values, and reach meet goals.

If you are wondering what the right choice is for your brand, consider the following factors when deciding between a content creation agency and a freelance writer:

The Cost of Creating Content

Agencies

Working through an agency is almost always more expensive than hiring a freelance writer.

Usually, this is because the agency has a multitude of overhead costs that are included in the price and offer more services than a freelancer writer alone.

For example, an agency might offer services in topic, strategy, planning, recommendations, writing, editing, and sometimes even uploading the content.

This might mean paying for some services you don’t necessarily need.

Freelancers

One of the best things about hiring a freelancer is that you can often negotiate on a price together.

Freelancers usually charge by the length of the content, so it is a bit easier to dictate the terms of your agreement, and what services will be provided. They are also a bit more flexible in terms of making any changes to an agreement.

The Amount of Free Time You Have

Agencies

A content creation agency can help to create great keywords for your brand, make sure that posts are search engine optimized (SEO), and can publish your content on a regular schedule.

Freelancers

If you don’t have a lot of free time, choosing a freelancer for your content creation might be more work on your part, and therefore, less ideal.

While there’s no doubt that a freelancer can handle the same things as a content creation agency, it’s less common. Additionally, finding a freelancer in the first place often requires a little bit more work, whereas outsourcing content needs to a company is often more straightforward.

Capacity and Expertise

Regardless of how great your freelance writer or content creation agency is, there might come a time when their expertise on a subject matter begins to wane.

Agencies

For example, if you are a marketer who needs legal content, a legal content creation agency might be a perfect fit for you. But, if your content needs to shift topics, the legal content creation firm probably will no longer be able to meet your requests.

If this happens, you may need to find a freelance writer who is better suited for creating your content of choice.

Freelancers

On the same note, if you have a large amount of content that needs to be created, a single writer may not be able to handle the load.

As such, you may have to hire multiple writers, and spend time managing multiple people. Doing so can be a challenge for a person with limited time.

Quality of Content

Quality is one of the hardest factors to make a straightforward claim about, as quality can differ greatly from agency to agency, freelancer to freelancer.

Agencies

Before committing to anything, a great way to choose either a freelancer or content creation agency is through a recommendation.

Others in the industry are sure to be outsourcing their content needs to someone, so ask who they recommend. By basing your choice off of the recommendation of another trusted person, you’ll more likely to get the high-quality content you’re looking for.

Freelancers

Another thing to consider when thinking about quality is to not let price distract you.

Usually, a freelance writer who charges a bit more, but can provide references or samples of high-quality work, is a better bet.

And don’t assume that by going through a content creation agency, the content you’ll get will be exactly what you’re looking for.

The Flexibility of Freelance Creators

One of the greatest things about freelancers is that they tend to aim to please – after all, creating content is how they make a living – which means that you’ll often have more flexibility by choosing a freelancer.

With a freelancer, you can often change content topics, content deadlines, or content quantity more easily than with a content creation agency, and a freelancer is often happy to meet requests.

Because freelancers often work on their own schedules (not a strict nine to five), they can also often meet last minute demands and respond to requests quickly.

Not only that, but freelancers often have a large network of other freelancers they work with, which means that your freelance writer might be able to refer you a great freelance graphic artist.

Which To Choose: A Content Creation Agency or Freelancer?

It’s clear to see that hiring both a content creation agency and a freelancer has benefits that can’t be ignored.

When making the decision, it’s entirely dependent upon your business’s needs, budget, flexibility, and free time.

If you can find a great freelancer, this can often be advantageous as it’s less expensive and offers more flexibility.

But, finding a great freelance content creator can be more challenging. Just as a content creation agency usually comes with a higher price tag due to more inclusive services.

Advertising on Blogs – All There is to Know

If you want to sell ads on your blog, you have quite a few options available to you, ranging from pay-per-click ads to affiliate ads to direct ads and more. Here’s a quick rundown of the most common type of ads that bloggers use to make money—

Direct ads: Direct ads are pretty much exactly what they sound like; a space on a blogger’s site where advertisers can place their ad for an agreed upon price per month. Usually, this ad is displayed in the form of a banner, and the price is dependent upon a number of factors, including the number of page views per month.

Pay-per-click ads: Again, there’s no misnomer in the name of this type of ad—site owners (bloggers) are paid an agreed upon rate each time that a visitor to the blogger’s site clicks the advertiser’s ad.

Affiliate ads: An affiliate ad can be a pay-per-click ad, and simply refers to the fact that it’s an ad that gives the blogger a choice of ways in which to provide links to the advertiser’s product. When a user purchases the advertised product, the blogger is paid.

Pay-per-impression: In a pay-per-impression type of ad, the advertiser will pay the blogger (site owner) for each and every time that their ad appears on the blogger’s site.

Other types of ads include reviews, contextual ads, text link ads, and pay-per-action ads. However, the ones above are the most common and typically the most lucrative.

Source- http://help.outbrain.com/

Facebook Ads: The Pros & Cons

As organic reach declines, and ad options become more robust, more pressure is being put on brands to invest in paid content on Facebook. As with anything in life, there are positives and negatives to organic reach suffering and paid ads becoming necessary–and it’s complicated.

Lets take a look at some of the major pros and cons of advertising on the social network.

Due to both the decreased lifespan of a social post and the limits placed on visibility by Facebook’s algorithm, brand messages are seen by a maximum of 8% of a brand’s fan base (in the coming months, that number will be closer to 2%). Eeeek! No one wants to pay money for exposure they used to get for free.

+ Compared to traditional forms of advertising (television, print, etc.) Facebook advertising is extremely cost-effective. They have a minimum spend of just $1 per day and boast the lowest cost per 1,000 impressions in ad history (around $0.25 per 1,000 impressions… only 1% of TV ad cost).

+ Facebook is prioritizing personal news in users’ streams over click-inducing viral content or unpaid messages from brands with lots of fans. This might not seem like a win for brands, but it is: when users feel bombarded by advertisements, they are less likely to engage with them. By maintaining a pleasurable Facebook experience for users, Facebook is also maintaining a space for effective marketing, and that’s something that all brands can get behind.

Source: http://simplymeasured.com/blog/facebook-ads-the-pros-cons/#sm.00035ncvdd1fdo610uc1tuhz4m1x3

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