Tag Archives: web development surrey

Elon Musk- Explorer, Inventor, Engineer

Born in South Africa in 1971, Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding X.com in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump’s administration.

Article courtesy- https://www.biography.com/people/elon-musk-20837159

Image courtesy- wikipedia

EFFECTIVE NAVIGATION & USER FRIENDLY WEBSITE

Have a clear and well organized navigation to make your website friendly for your visitors. Try to limit the number of menu items as far as possible. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and will create more sales for your business. This means fully maximizing your business’ online presence and investing in responsive website design so that your website is optimized for users that come to your website on tablet and mobile devices. Having a mobile optimized website and a clear navigation structure will help users, your bottom line and also search engine rankings.
White designing the navigation following factors need to be considered:
1. Easy

It should be easy for your clients to find their way through your website. The navigation bar should be easily visible. The most common area to put the navigation bar is on the top. Its important to list the Menus and sub menus so that your clients know what are the contents of your website.
2. Consistent

Navigation should be consistent and use the similar colors, styling, fonts and position on each page of a website. If your clients get surprised at each section of your website they are likely to get frustrated and leave your website.
2. Obvious

The menu and sub menu names should be easy to understand and follow. Your clients should know in the first instance what they are likely to find in each section. Labels such as About, Gallery etc are the industry standard.
3. Less is More

The website should be neatly organized into top levels and sub sections. It’s important not to clutter the website with too many unnecessary and redundant menus. Try and keep the user experience simple and easy.

Image- ozcareer.com.au

Everything You Need to Know About Content Marketing for Seniors

While the digital age has greatly influenced Generation X – or those born post-baby boom – seniors and the elderly are also joining the crowd of those who use the Internet for everything from research, staying in touch with friends and family, and making purchases. In a 2013 study published by the Pew Research Internet Project, the group founded that of all adults aged 65 or older, 59 percent use the Internet. And, as the majority of wealth in the United States is concentrated among older adults, reaching out to seniors through Internet marketing can be crucial in increasing your business’s profits. Additionally, seniors are the fastest growing population group in the U.S.

Content marketing to seniors needs to be tailored for their specific needs, which are much different than the needs of teenagers, young adults, or even middle-aged individuals. With the right content marketing strategy, you can reach more seniors than ever before, ultimately growing your customer base and your revenue.
Marketing for Teenagers vs. Seniors

The first thing that’s obviously noticeable in the (buying) personalities of teenagers vs. seniors is that teenagers tend to make decisions more impulsively. Seniors, on the other hand, tend to make purchases more slowly, and by using more discretion. For example, weighing the benefits of disadvantages of a product before saying “yes” to a sale, is a much more common practice among seniors.

Another big difference between teenagers and seniors is that teenagers like to get behind whatever’s trending. If the iPhone is what’s new and popular, you can bet that a teenager is going to want it. Seniors, on the other hand, are often more comfortable with what they know and what they’ve been using for years – something new can seem intimidating, and might present too much of a learning curve.

Because the trends and preferences of seniors and teenagers are completely different, marketing to the different groups must also be approached completely differently. According to one study published by CNET, 49 percent of seniors who use Internet use Facebook. On the other hand, a study published by Daily Tech reveals that 94 percent of all teenagers use Facebook. With such staggering differences, it’s easy to see why marketing through Facebook would be key if your audience was teenagers, but slightly less important for an audience of seniors. Marketing to teenagers might also rely on using pop culture or celebrities, whereas applying the same strategy to marketing for seniors might be less effective. In fact, even the way that the Internet is accessed is different for seniors and teenagers, with more seniors using desktop computers, and more teenagers using smartphones. According to a study conducted by MarketingProfs, only 29 percent of baby boomers and seniors use smartphones regularly. However, of those who do, 40 percent have used a smartphone to make a purchase.

Keep in mind that the young-old seniors (those ages 65 to 74) and the old-old seniors (those above age 74) might also have different needs. Typically the young-old are more vibrant and healthy, while the old-old tend to be more sedentary. These factors can affect both browsing and buying preferences.
Marketing For Seniors: Keep Things Simple

The teenage and young adult brain is running at a million miles per hour, and is able to absorb content is a variety of forms quickly and efficiently. While a teenager may be able to post a Tweet, send a text message, watch a YouTube video, and update their status all at the same time, chances are, the average senior citizen can’t. As such, you need to make your content marketing efforts simple, straightforward, easy to absorb, and easy to navigate.

One of the biggest parts of keeping things simple for seniors is creating websites with text that is easy to read. If things are difficult to read, chances are they’ll be ignored. Choose basic fonts, basic colors, and simple layouts that don’t overwhelm. Using slightly bigger text is a great idea too, and is guaranteed to be appreciated by a senior audience.
Form a Personal Connection

Another big part of marketing to seniors is forming a personal connection and relationship that builds trust and confidence in your brand. Unlike teenagers, seniors require more time to win over, and will require that you take the time to listen and understand their needs.

One way that you can build your brand name and build trust amongst the senior community is by reaching out to seniors in the form of nonprofit and charity events.
Know What Seniors Want

Seniors want completely different things than do other age groups. Teenagers may desire technology, young adults wedding and baby products, and the middle-aged household items. Seniors, on the other hand, already have all of those things. So, what exactly is it that seniors want?

According to an article in the small business section of Yahoo!, seniors are spending their money primarily on:
Books
Ongoing educational opportunities
Skin treatments
Cosmetic surgeries
Vacations
Cruises
Exercise facilities
If the product that you’re trying to sell is one of the above, then lucky you – you already have what seniors want. If, however, the product you’re selling isn’t on the list, you need to figure out how to make your product more attractive. One way that you can increase brand recognition and drive traffic to your site is by link sharing with websites that are offering commonly purchased senior products. Link sharing is the process of posting another company’s link on your website, and then asking the other company to do the same for you. Not only does link sharing show that you know what seniors want, but it also is a perfect (and free) marketing opportunity.
Summing it All Up

The biggest thing to remember when marketing to seniors is that seniors want personalized service, consistency, a great client-customer relationship, and products that meet their needs. Once you gain the trust of a senior audience, seniors are more likely to remain loyal to your brand than are other age groups, and can be a great asset in meeting your business goals.

Source- http://help.outbrain.com/

The Great Content Creation Debate: Agencies vs. Freelancers

For brand marketers, one of the most important aspects of a solid marketing strategy is a focus on content creation.

Many marketers today argue that great content is the golden ticket to a great marketing approach. They believe without great content, brands miss engaging with their target audiences effectively.

While there’s no doubt that content is key, a challenge for brand marketers is often figuring out how to get content. This has led to the great content creation debate:

Content creation agencies or freelance content creators?

As content had become a full-time job, brands and organizations need dedicated and high-quality content creators who are consistent, reliable, can reflect the company values, and reach meet goals.

If you are wondering what the right choice is for your brand, consider the following factors when deciding between a content creation agency and a freelance writer:

The Cost of Creating Content

Agencies

Working through an agency is almost always more expensive than hiring a freelance writer.

Usually, this is because the agency has a multitude of overhead costs that are included in the price and offer more services than a freelancer writer alone.

For example, an agency might offer services in topic, strategy, planning, recommendations, writing, editing, and sometimes even uploading the content.

This might mean paying for some services you don’t necessarily need.

Freelancers

One of the best things about hiring a freelancer is that you can often negotiate on a price together.

Freelancers usually charge by the length of the content, so it is a bit easier to dictate the terms of your agreement, and what services will be provided. They are also a bit more flexible in terms of making any changes to an agreement.

The Amount of Free Time You Have

Agencies

A content creation agency can help to create great keywords for your brand, make sure that posts are search engine optimized (SEO), and can publish your content on a regular schedule.

Freelancers

If you don’t have a lot of free time, choosing a freelancer for your content creation might be more work on your part, and therefore, less ideal.

While there’s no doubt that a freelancer can handle the same things as a content creation agency, it’s less common. Additionally, finding a freelancer in the first place often requires a little bit more work, whereas outsourcing content needs to a company is often more straightforward.

Capacity and Expertise

Regardless of how great your freelance writer or content creation agency is, there might come a time when their expertise on a subject matter begins to wane.

Agencies

For example, if you are a marketer who needs legal content, a legal content creation agency might be a perfect fit for you. But, if your content needs to shift topics, the legal content creation firm probably will no longer be able to meet your requests.

If this happens, you may need to find a freelance writer who is better suited for creating your content of choice.

Freelancers

On the same note, if you have a large amount of content that needs to be created, a single writer may not be able to handle the load.

As such, you may have to hire multiple writers, and spend time managing multiple people. Doing so can be a challenge for a person with limited time.

Quality of Content

Quality is one of the hardest factors to make a straightforward claim about, as quality can differ greatly from agency to agency, freelancer to freelancer.

Agencies

Before committing to anything, a great way to choose either a freelancer or content creation agency is through a recommendation.

Others in the industry are sure to be outsourcing their content needs to someone, so ask who they recommend. By basing your choice off of the recommendation of another trusted person, you’ll more likely to get the high-quality content you’re looking for.

Freelancers

Another thing to consider when thinking about quality is to not let price distract you.

Usually, a freelance writer who charges a bit more, but can provide references or samples of high-quality work, is a better bet.

And don’t assume that by going through a content creation agency, the content you’ll get will be exactly what you’re looking for.

The Flexibility of Freelance Creators

One of the greatest things about freelancers is that they tend to aim to please – after all, creating content is how they make a living – which means that you’ll often have more flexibility by choosing a freelancer.

With a freelancer, you can often change content topics, content deadlines, or content quantity more easily than with a content creation agency, and a freelancer is often happy to meet requests.

Because freelancers often work on their own schedules (not a strict nine to five), they can also often meet last minute demands and respond to requests quickly.

Not only that, but freelancers often have a large network of other freelancers they work with, which means that your freelance writer might be able to refer you a great freelance graphic artist.

Which To Choose: A Content Creation Agency or Freelancer?

It’s clear to see that hiring both a content creation agency and a freelancer has benefits that can’t be ignored.

When making the decision, it’s entirely dependent upon your business’s needs, budget, flexibility, and free time.

If you can find a great freelancer, this can often be advantageous as it’s less expensive and offers more flexibility.

But, finding a great freelance content creator can be more challenging. Just as a content creation agency usually comes with a higher price tag due to more inclusive services.

You need a great web design Now!

81% of people look at products online before making a purchase in store. The number of people who conduct research online before making a purchase decision has increased by 20% in the last year. You need to have a world class website design before you get into a brick and mortar (if you are planning to have one).

Today consumer spending is at an all-time high — however, consumers have far more choices than ever before, leading to far more competition. Brands are seeing that just having brick and mortar stores is not enough. They need to engage their customers online to keep their loyalty — and more importantly, to keep generating sales. The time to get a world class web design is now.

Importance of content updation in web design

Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis. Despite all the time or money you put into your website design and hosting, if you don’t update it regularly, it will not provide much benefit in return.

The stores keep their window displays updated to attract customers, so a website should be no different. Fresh added content makes the user to check back on your site to see what new product or service you are offering. Don’t let your website be a stale presentation of your products.

Home page is the main point of entry for most traffic that comes to your site, so updating home page regularly will make user more interested in your website. This is more likely to make the user click on your product and become to your customer.

Retargeting/ Remarketing for web design

Re-targeting, also known as re-marketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

You can retarget users who don’t convert right away through a service like Adwords or by utilizing email. It is important to have a newsletter section that clearly shows value to users and provides them a reason like exclusive online specials, discounts to give you their email address.

Email marketing can be an extremely powerful tool for bringing users back to your website to purchase a product, while also helping you to stay in touch with your customers in order to build long-term brand loyalty.

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