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Like a character actor whose name gets buried in the credits, Marc Randolph played a key role in shaping Netflix, but without the acclaim and name recognition of the streaming service’s leading man, Reed Hastings. Randolph co-founded Netflix with Hastings in 1997, leaving the company in 2004. He now spends his time as an investor…

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Google on Monday announced several new online tools designed to help former members of the military find jobs or attract new customers to their businesses. One tool allows vets to type in the search term “jobs for veterans” followed by specific military job codes to see civilian jobs with skill requirements that match their service…

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When Does an App Make Sense? Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense: Interactivity/Gaming – for interactive games…

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Have a clear and well organized navigation to make your website friendly for your visitors. Try to limit the number of menu items as far as possible. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and will create more sales for your…

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While truly great writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, conveying the story of your brand through different mediums and reframed for different audiences. Now all you need to do is translate this skill to the page. Here are some best practices for creating impressive, captivating…

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Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis to keep it fresh. This is as important as your web designing process itself. Despite all the time or…

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81% of people look at products online before making a purchase in store. The number of people who conduct research online before making a purchase decision has increased by 20% in the last year.

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