When Does an App Make Sense?
Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:
Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.
Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that.
Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively.
Native Functionality or Processing Required – mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user’s camera or processing power an app will still do that much more effectively.
No connection Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.
As with any project, when developing an app you want to ensure that your are getting an optimal return on your investment. What you want to avoid at all costs is the needless and expensive exercise of building an app to do something basic that can be achieved with a mobile website.
Have a clear and well organized navigation to make your website friendly for your visitors. Try to limit the number of menu items as far as possible. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and will create more sales for your business. This means fully maximizing your business’ online presence and investing in responsive website design so that your website is optimized for users that come to your website on tablet and mobile devices. Having a mobile optimized website and a clear navigation structure will help users, your bottom line and also search engine rankings.
White designing the navigation following factors need to be considered:
It should be easy for your clients to find their way through your website. The navigation bar should be easily visible. The most common area to put the navigation bar is on the top. Its important to list the Menus and sub menus so that your clients know what are the contents of your website.
Navigation should be consistent and use the similar colors, styling, fonts and position on each page of a website. If your clients get surprised at each section of your website they are likely to get frustrated and leave your website.
The menu and sub menu names should be easy to understand and follow. Your clients should know in the first instance what they are likely to find in each section. Labels such as About, Gallery etc are the industry standard.
3. Less is More
The website should be neatly organized into top levels and sub sections. It’s important not to clutter the website with too many unnecessary and redundant menus. Try and keep the user experience simple and easy.
While truly great writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, conveying the story of your brand through different mediums and reframed for different audiences. Now all you need to do is translate this skill to the page. Here are some best practices for creating impressive, captivating articles:
1. Use concrete examples: Nothing gives writing more power than strong, relatable examples. Avoid the purely theoretical by using case studies when talking about a product’s success or focusing on one customer’s story. Find points of connection in news or pop culture to give your reader a frame of reference. These tangible stories will stay with them longer than facts or numbers.
2. Don’t hide your voice: One of the best things you can do for your brand is to give it a unique voice. Don’t be afraid to be funny (if you are funny), quirky, even a little bit weird. It can be helpful to read the piece aloud to see if it sounds like you. Your genuine voice is one of your greatest assets. Yes, you need to adhere to the standard of professionalism appropriate for your industry, but the more you sound like a human being, the more people will want to engage with you – by re-posting, commenting, and finally, by purchasing your service or product.
3. Know your audience: Your blog is not your diary, nor is it an interoffice memo. Make sure you choose language suitable for whomever you’re addressing. If you’re writing for a larger audience, stay away from jargon. Keep paragraphs short and on-point, and section difficult-to-understand material into digestible concepts. Include links to examples that will help elucidate the work. Finally, become your fiercest critic: revise, revise, and revise again. Circle the ideas you find irresistible and cut everything else. The more focused you are, the more your audience will be able to gain from your work.
Article source- outbrain.com
Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis to keep it fresh. This is as important as your web designing process itself. Despite all the time or money you put into your website design and hosting, if you don’t update it regularly, it will not provide much benefit in return.
The stores keep their window displays updated to attract customers, so a website design should be no different. Fresh added content makes the user to check back on your site to see what new product or service you are offering. Don’t let your website be a stale presentation of your products.
81% of people look at products online before making a purchase in store. The number of people who conduct research online before making a purchase decision has increased by 20% in the last year. You need to have a world class website design before you get into a brick and mortar (if you are planning to have one).
Today consumer spending is at an all-time high — however, consumers have far more choices than ever before, leading to far more competition. Brands are seeing that just having brick and mortar stores is not enough. They need to engage their customers online to keep their loyalty — and more importantly, to keep generating sales. The time to get a world class web design is now.
Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis. Despite all the time or money you put into your website design and hosting, if you don’t update it regularly, it will not provide much benefit in return.
The stores keep their window displays updated to attract customers, so a website should be no different. Fresh added content makes the user to check back on your site to see what new product or service you are offering. Don’t let your website be a stale presentation of your products.
Home page is the main point of entry for most traffic that comes to your site, so updating home page regularly will make user more interested in your website. This is more likely to make the user click on your product and become to your customer.
Re-targeting, also known as re-marketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
You can retarget users who don’t convert right away through a service like Adwords or by utilizing email. It is important to have a newsletter section that clearly shows value to users and provides them a reason like exclusive online specials, discounts to give you their email address.
Email marketing can be an extremely powerful tool for bringing users back to your website to purchase a product, while also helping you to stay in touch with your customers in order to build long-term brand loyalty.