While the digital age has greatly influenced Generation X – or those born post-baby boom – seniors and the elderly are also joining the crowd of those who use the Internet for everything from research, staying in touch with friends and family, and making purchases. In a 2013 study published by the Pew Research Internet…
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Why catchy titles make a difference It’s important to be mindful of the Google and social media potentials for the headline, so that it not only attracts readers, but also appears to an audience of prospective readers in the first place. keyword-rich title will give a shout-out to Google so that placement on the search…
“Thin” or “Shallow” Content Responding to a drumbeat of complaints about poor search results, Google rolled out its “Panda” update in February 2011. Panda targets what is described as “thin” or “shallow” content or content that is lacking in substance. This domain-level penalty targets sites with a predominant amount of so-so content and essentially treats…
Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they…
Earlier this week at Apple’s WWDC, the company announced a “beautiful redesign” of Apple Maps and opened it up to third-party developers. A year ago at the same event, Apple CEO Tim Cook said that Apple Maps were being used 3.5x more than “the next leading mapping app” (Google Maps) on the iPhone. Apple Maps’…
Google announced last week that it is rolling out new symptom-related direct answers on mobile. According to the announcement, searches for specific symptoms like “headache on one side” will display a list of related conditions, while a search for an individual symptom such as “headache” will return a description of the symptom, self-treatment options and…
For brand marketers, one of the most important aspects of a solid marketing strategy is a focus on content creation. Many marketers today argue that great content is the golden ticket to a great marketing approach. They believe without great content, brands miss engaging with their target audiences effectively. While there’s no doubt that content…
If you want to sell ads on your blog, you have quite a few options available to you, ranging from pay-per-click ads to affiliate ads to direct ads and more. Here’s a quick rundown of the most common type of ads that bloggers use to make money— Direct ads: Direct ads are pretty much exactly…
As organic reach declines, and ad options become more robust, more pressure is being put on brands to invest in paid content on Facebook. As with anything in life, there are positives and negatives to organic reach suffering and paid ads becoming necessary–and it’s complicated. Lets take a look at some of the major pros…
Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Despite the chatter around other signals, links remain the…