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Like a character actor whose name gets buried in the credits, Marc Randolph played a key role in shaping Netflix, but without the acclaim and name recognition of the streaming service’s leading man, Reed Hastings. Randolph co-founded Netflix with Hastings in 1997, leaving the company in 2004. He now spends his time as an investor…

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Earlier this week at Apple’s WWDC, the company announced a “beautiful redesign” of Apple Maps and opened it up to third-party developers. A year ago at the same event, Apple CEO Tim Cook said that Apple Maps were being used 3.5x more than “the next leading mapping app” (Google Maps) on the iPhone. Apple Maps’…

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As organic reach declines, and ad options become more robust, more pressure is being put on brands to invest in paid content on Facebook. As with anything in life, there are positives and negatives to organic reach suffering and paid ads becoming necessary–and it’s complicated. Lets take a look at some of the major pros…

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Relevancy Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to the question “how old is Ryan Gosling?” (the answer of which Google will likely provide without you having to leave the SERP) to more complicated queries such as “what is the best steak restaurant nearest…

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Why do you need SEO? Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.…

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