Google announced last week that it is rolling out new symptom-related direct answers on mobile. According to the announcement, searches for specific symptoms like “headache on one side” will display a list of related conditions, while a search for an individual symptom such as “headache” will return a description of the symptom, self-treatment options and…
Tag: Search engine optimization
If you want to sell ads on your blog, you have quite a few options available to you, ranging from pay-per-click ads to affiliate ads to direct ads and more. Here’s a quick rundown of the most common type of ads that bloggers use to make money— Direct ads: Direct ads are pretty much exactly…
As organic reach declines, and ad options become more robust, more pressure is being put on brands to invest in paid content on Facebook. As with anything in life, there are positives and negatives to organic reach suffering and paid ads becoming necessary–and it’s complicated. Lets take a look at some of the major pros…
Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Despite the chatter around other signals, links remain the…
While truly great writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, conveying the story of your brand through different mediums and reframed for different audiences. Now all you need to do is translate this skill to the page. Here are some best practices for creating impressive, captivating…
When developing killer content for your blog or website, there are two key considerations: first, how to create quality content that will engage, entertain, and ultimately drive conversions; and second, how to make that content available to a broad audience. As the majority of web traffic comes through search engines, creating content that is optimized…
Have a clear and well organized navigation for your website design makes it friendly for your visitors. Try to limit the number of menu items as far as possible for your web design. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and…
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. You can retarget users.
Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis.