Tag Archives: Search engine optimization

Top 7 Wonders of the Technological World

With all the discussion around the net regarding the new 7 wonders of the world, I thought that a nice complement to that would the be the 7 wonders of the technological world. I searched around for inspiration and was surprised to find that no one has put together a really decent list. One of the prominent lists I did find included Microsoft Surface – how ridiculous! (I wonder who owns that newspaper). So, without further ado, here is the list of the Top 7 Wonders of the Technological World.

Courtesy- http://listverse.com/2007/09/07/top-7-wonders-of-the-technological-world/

Elon Musk- Explorer, Inventor, Engineer

Born in South Africa in 1971, Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding X.com in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump’s administration.

Article courtesy- https://www.biography.com/people/elon-musk-20837159

Image courtesy- wikipedia

Future technology: 22 ideas about to change our world

Floating farms, brain wave passwords, and coffee-powered cars are just some of the incredible inventions and innovations that will shape our future.

NASA has challenged designers to develop a conventional drone to work inside a space station, navigating with no ‘up’ or ‘down’. The winning design, ArachnoBeeA, would use cameras and tiny beacons to manoeuvre its way around. How popular drones would be in such a confined space is a different question.

Article courtesy- http://www.sciencefocus.com/feature/future/future-technology-22-ideas-about-change-our-world

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Catch More Readers with These Catchy Title Tips

Why catchy titles make a difference

It’s important to be mindful of the Google and social media potentials for the headline, so that it not only attracts readers, but also appears to an audience of prospective readers in the first place. keyword-rich title will give a shout-out to Google so that placement on the search list is the most advantageous. In fact, because the title is one of the most important SEO parameters by which Google ranks the results, it must contain the page’s most important and traffic-driving keywords. To make the title stand out in as few added words as possible makes the difference between lots of clicks and yawns. A good thesaurus and dictionary will prove to be the writer’s best friends in the search for the most original choice of words to augment the keywords in that standout catchy title.

In all writing – whether blog or formal news item – a crucial aspect to keep in mind is the audience. Most writers have a certain audience in mind and already write to that mindset, but follow-up needs to happen. Do you write and upload, then forget it, or do you follow the number of clicks to see it you’ve made a hit or miss? Knowing what succeeds will help writers to capture their biggest possible following, and isn’t that what every writer aims for? Why communicate if no one is hearing the message?

The audience is also vital to the actual content of the catchy title. How much controversy should be included? Is the audience trendy or conservative? Will they be intrigued by use of celebrity names and/or political hot potatoes, or will that turn them away? Brainstorming, though often a committee or group technique, can be done by the solo writer as well. Putting down as many potential titles and word choices as possible will yield the catchiest option once they’re all lined up together. Often the best selection will end up being a combination of several alternatives.
How to write a title for informative or newsy articles

The type of title crafted for articles varies with the level of the item’s formality. When news or information is being conveyed, it’s best to stick with a more conventional style. This is not the time to use clichés; it’s the time to write something out of the ordinary without transgressing into the offensive. It’s important for the title to express that the information will be useful and based on solid knowledge of the subject. If a person scanning titles stops and says, “hmmm, this one is different from the rest”, they’ve been caught. They’re also more likely to click on the article if the description following the title explains the contents in as few – thought significant – words as possible.
Getting creative writing catchy blog titles

How is a blog title different from a more formal title? This is where the blogger gets to have fun. The less formal to very informal nature of blogs allows the writer to be freer with the title. If humor is the blog style, humorous titles attract readers, since most people like to be entertained. On the other hand, if the blog is a serious discussion of world events, humor might take a back seat to presenting hard facts. This factual priority should be reflected in the title. For those current event bloggers with a more satirical bent, this also is reflected in the title. Bottom line – bloggers are vying for attention in a competitive venue where personality may be key. The title should reflect this personality in order to stand out.

Writing a good title comes down to putting these few guidelines into practice. Concise use of critical keywords becomes easier as one works at the craft. Making noticeable catchy titles comes down to picking outstanding words to go with those keywords. After all, everyone is using the same keywords but the successful writer’s job is finding the few additional descriptors that show originality, creativity and pack a punch within the strict limitations. For example, if the keywords are “finding a job”, brainstorming descriptors for “finding” or “job” is where originality and creativity come into play. Resulting choices could be: Finding a Job Fantastic, Finding a Job That Finds You, Finding a Job That Makes Mom Ecstatic, Finding a Job in Three Easy Steps, Finding a Job by Using Pinterest, and so on. All are based on keywords but add the specific theme of the accompanying article.

Overall, writing an intriguing title should be a priority rather than an afterthought. It offers the best opportunity – in today’s competitive world of content – to be noticed by an audience for the truly important words that follow the catchy title.

Source- http://help.outbrain.com/

Violations & Search Engine Spam Penalties

“Thin” or “Shallow” Content
Responding to a drumbeat of complaints about poor search results, Google rolled out its “Panda” update in February 2011. Panda targets what is described as “thin” or “shallow” content or content that is lacking in substance.

This domain-level penalty targets sites with a predominant amount of so-so content and essentially treats it similar to overt spam techniques.

Today it’s no longer a question of whether the content is simply relevant but whether it is valuable to the user.

While most people are unlikely to accidentally spam a search engine, the opposite is true when it comes to cloaking. That’s why it’s such a heavy penalty, if you’re caught doing it. It’s a bait and switch and seen as a deliberate attempt to manipulate search results.

It’s one of the oldest spam tactics on the books, yet is still being used, and the search engines still don’t like it. Search engines say to use words you want to be found for on your pages. OK, I’ll give them those words over and over again! How about 100 times. In a row? That work for you, Google?

Actually, no, it doesn’t. But “keyword stuffing” could get you penalized.

How often is too often? There’s no correct answer here, but you’d really have to go to extremes to cause this penalty to kick in. It’s most likely to happen to non-SEOs who just don’t know better and might decide to paste a word many times in a row, typically at the bottom of a web page.

Hidden Text
Once you decide to keyword stuff, your next thought will probably be “Why don’t I hide all this text that no human wants to see.” You might make the text white, so it blends with a page’s background. In doing so, you will have spammed a search engine.

Search engines don’t like anything hidden. They want to see everything that a user sees. Don’t hide text, whether it be using styles, fonts, display:none or any other means that means a typical user can’t see it.

Piracy / DMCA Takedowns
The “Pirate” update targeted sites infringing on copyright law. Under pressure from the Recording Industry Association of America (RIAA), Hollywood powerhouses and governments, Google began to penalize sites who received a large number of Digital Millennium Copyright Act (DMCA) “takedown” requests.

It’s unlikely that most sites will have to deal with these issues, but you should handle any DMCA takedown notifications that show up in your Google Search Console account.

That’s what the Page Layout algorithm was meant to address. Often referred to as Top Heavy, this penalty is reserved for sites that frustrate the user experience by placing an overabundance of ads before content. So don’t make your users search for the content.

That’s longer than JC Penney was penalized (3 months) in 2011. But JC Penney suffered another penalty after having its paid link purchase splashed across a giant New York Times article. So did several large online florists. And Overstock got hammered via a Wall Street Journal article.

The debate over whether Google should act so aggressively against those who buy and sell links has gone on for years. The bottom line is to rank on Google, you have to follow Google’s rules — and the rules say no buying or selling links in a way that passes on search engine ranking credit.

If you choose to ignore Google’s rules, be prepared for little mercy if caught. And don’t believe programs that tell you they’re paid links are undetectable. They’re not, especially when so many of the cold-call ones are run by idiots.

You’re also not doing SEO, though sadly, all the people who hate the spam you leave behind get the impression that’s what SEO is about. So SEOs hate you too – with a passion.

If you do go ahead with it, most of the links won’t give you the credit you were thinking they would. On top of that, you can find yourself on the sharp end of a penalty.

This penalty has been given more weight in this version of the table based on the efforts Google has made in neutralizing and penalizing link spam and, in particular, the launch of the “Penguin” update.

If you’ve been caught dabbling on the dark side, or if a fly-by-night “SEO” company got your site in hot water you can disavow those links on both Google and Bing in hopes of redemption and a clean start.

Best of luck with your SEO efforts!

Source- http://searchengineland.com/

Do keyword rankings even matter anymore?

Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case?

Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they could not find what they are looking for. This leads to a bad user experience.

High search engine rankings can be great — but only if the keywords drive traffic, deliver conversions and improve your ROI.

Sometimes, a brand owner or client has specific keywords for which they want to rank because they think those keywords are valuable. You plead your case on why these keywords will not be good targets (e.g., because they have low search volume, the content does not meet the intent and so forth), but you’re a team player, so you go ahead and target the keywords to make your client happy.

Once you get your client into the top three positions in Google, they come to you and say, “Great job, but I did not get any traffic or sales from the keywords that you have optimized for.” This is a perfect time to re-educate your client on how ranking high for keywords does not equal success. Rankings only matter when they are delivering performance and business value.

Should you track all your keyword rankings?
Most enterprise-level SEO platforms make their money by how many keywords you enter into the system, but are all keywords worth tracking? The short answer is “no.” It will cost you an arm and a leg to track all keywords, especially if you have a large and well-established site with thousands or even millions of pages.

You should only report on non-branded keywords that rank in striking distance, all your branded keywords that delivered conversions in the last few months, and keywords that have performed well from a paid search perspective. Be sure to play close attention to long-tail keywords, which may not drive as much traffic but can drive conversions due to more specific user intent.

Once you see keywords move up into striking distance because they delivered visits, then you should start to track them. You might be thinking, “How I can find out which keywords delivered visits if I did not track them and Google took away keyword-level data?” The answer is through regular manual checks and research with third-party tools that use estimated and advanced ways to combat the not-provided algorithm.

Do you even need keywords on the page to rank anymore?
The answer will vary depending upon your domain. If you’re a high-authority site that has high-quality inbound links and useful content that is relevant for a given keyword, you may find yourself ranking well for keywords even if you did not specifically include them on your page.

When you don’t have the exact keywords on the page but are still relevant enough for a search term that you come up in search results for it, this is called query expansion. For example, perhaps you have a webpage about cycling that ranks for “biking,” even though you use the term “cycling” throughout the page. Google is becoming smart enough to understand that these terms are synonymous.

The point? Even if you are tracking keyword rankings, you may not be getting the full picture; you could be ranking for terms you don’t know about because you didn’t think to track them in the first place.

Query chains: An important signal for intent
One of the most important signals is query chains. Google can sometimes determine the “intent” behind a keyword or phrase, since a search engine can look at contextual data.

For instance, a search for the term “apple” could be either a fruit or a computer. If Google detects that the previous query by the user was for computers or consumer electronics, then the results will reflect that and not listings about apple trees or fruit. (To learn more about this, take a look at this article on query expansion techniques.)

In other words, the rankings you see have some element of personalization to them and may not even be universal — another reason why tracking keyword rankings can be tricky.

In closing
Tracking search engine rankings can be informative, but high rankings only matter if the keywords deliver business value (visits, traffic and conversions). While rankings can contribute to overall success, they are not a reliable measurement or predictor of success.

Instead, increases in traffic and revenue, along with other conversion metrics, should be your main focus to improve your key performance indicators and ROI.

Source- http://searchengineland.com/

Google rolls out symptom-related direct answers on mobile

Google announced last week that it is rolling out new symptom-related direct answers on mobile.

According to the announcement, searches for specific symptoms like “headache on one side” will display a list of related conditions, while a search for an individual symptom such as “headache” will return a description of the symptom, self-treatment options and possible health issues related to the symptom that may necessitate a doctor’s visit.

Google says it worked with a team of medical doctors, experts at Harvard Medical School and the Mayo Clinic when pulling together information for symptom-related searches, and that its symptom-related information is curated from “high-quality medical information” pulled from the Knowledge Graph.

By doing this, our goal is to help you to navigate and explore health conditions related to your symptoms, and quickly get to the point where you can do more in-depth research on the web or talk to a health professional.
Official Google Blog
Google says one percent of its searches are symptom-related.

The new symptom-related search results are being rolled out exclusively on mobile in the coming days, and only in English in the US. Google says it plans to include more symptom-related searches and will eventually extend such search results globally in other languages.

Advertising on Blogs – All There is to Know

If you want to sell ads on your blog, you have quite a few options available to you, ranging from pay-per-click ads to affiliate ads to direct ads and more. Here’s a quick rundown of the most common type of ads that bloggers use to make money—

Direct ads: Direct ads are pretty much exactly what they sound like; a space on a blogger’s site where advertisers can place their ad for an agreed upon price per month. Usually, this ad is displayed in the form of a banner, and the price is dependent upon a number of factors, including the number of page views per month.

Pay-per-click ads: Again, there’s no misnomer in the name of this type of ad—site owners (bloggers) are paid an agreed upon rate each time that a visitor to the blogger’s site clicks the advertiser’s ad.

Affiliate ads: An affiliate ad can be a pay-per-click ad, and simply refers to the fact that it’s an ad that gives the blogger a choice of ways in which to provide links to the advertiser’s product. When a user purchases the advertised product, the blogger is paid.

Pay-per-impression: In a pay-per-impression type of ad, the advertiser will pay the blogger (site owner) for each and every time that their ad appears on the blogger’s site.

Other types of ads include reviews, contextual ads, text link ads, and pay-per-action ads. However, the ones above are the most common and typically the most lucrative.

Source- http://help.outbrain.com/

Facebook Ads: The Pros & Cons

As organic reach declines, and ad options become more robust, more pressure is being put on brands to invest in paid content on Facebook. As with anything in life, there are positives and negatives to organic reach suffering and paid ads becoming necessary–and it’s complicated.

Lets take a look at some of the major pros and cons of advertising on the social network.

Due to both the decreased lifespan of a social post and the limits placed on visibility by Facebook’s algorithm, brand messages are seen by a maximum of 8% of a brand’s fan base (in the coming months, that number will be closer to 2%). Eeeek! No one wants to pay money for exposure they used to get for free.

+ Compared to traditional forms of advertising (television, print, etc.) Facebook advertising is extremely cost-effective. They have a minimum spend of just $1 per day and boast the lowest cost per 1,000 impressions in ad history (around $0.25 per 1,000 impressions… only 1% of TV ad cost).

+ Facebook is prioritizing personal news in users’ streams over click-inducing viral content or unpaid messages from brands with lots of fans. This might not seem like a win for brands, but it is: when users feel bombarded by advertisements, they are less likely to engage with them. By maintaining a pleasurable Facebook experience for users, Facebook is also maintaining a space for effective marketing, and that’s something that all brands can get behind.

Source: http://simplymeasured.com/blog/facebook-ads-the-pros-cons/#sm.00035ncvdd1fdo610uc1tuhz4m1x3

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