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Like a character actor whose name gets buried in the credits, Marc Randolph played a key role in shaping Netflix, but without the acclaim and name recognition of the streaming service’s leading man, Reed Hastings. Randolph co-founded Netflix with Hastings in 1997, leaving the company in 2004. He now spends his time as an investor…

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Google on Monday announced several new online tools designed to help former members of the military find jobs or attract new customers to their businesses. One tool allows vets to type in the search term “jobs for veterans” followed by specific military job codes to see civilian jobs with skill requirements that match their service…

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Facebook announced today that it’s reducing its greenhouse gas emissions by 75 percent and will make its operations run on 100 percent renewable energy by the end of 2020. These efforts are part of its pledge to combat climate change. The company has signed contracts for more than 3 gigawatts of new solar and wind…

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With all the discussion around the net regarding the new 7 wonders of the world, I thought that a nice complement to that would the be the 7 wonders of the technological world. I searched around for inspiration and was surprised to find that no one has put together a really decent list. One of…

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Born in South Africa in 1971, Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding X.com in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a…

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Floating farms, brain wave passwords, and coffee-powered cars are just some of the incredible inventions and innovations that will shape our future. NASA has challenged designers to develop a conventional drone to work inside a space station, navigating with no ‘up’ or ‘down’. The winning design, ArachnoBeeA, would use cameras and tiny beacons to manoeuvre…

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It was great honor to work with the team at Cupe728.ca for redesigning of their website. CUPE 728 represents the 4000+ Support Workers for S.D.36. (Attendants, Bus Drivers, Clerical, Caretakers, Maintenance, EAs, and Student Support and many more). They approached us for making a more end user focused website which was easy to navigate and…

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Why catchy titles make a difference It’s important to be mindful of the Google and social media potentials for the headline, so that it not only attracts readers, but also appears to an audience of prospective readers in the first place. keyword-rich title will give a shout-out to Google so that placement on the search…

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“Thin” or “Shallow” Content Responding to a drumbeat of complaints about poor search results, Google rolled out its “Panda” update in February 2011. Panda targets what is described as “thin” or “shallow” content or content that is lacking in substance. This domain-level penalty targets sites with a predominant amount of so-so content and essentially treats…

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Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they…

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