Tag Archives: pay per click marketing

Top 7 Wonders of the Technological World

With all the discussion around the net regarding the new 7 wonders of the world, I thought that a nice complement to that would the be the 7 wonders of the technological world. I searched around for inspiration and was surprised to find that no one has put together a really decent list. One of the prominent lists I did find included Microsoft Surface – how ridiculous! (I wonder who owns that newspaper). So, without further ado, here is the list of the Top 7 Wonders of the Technological World.

Courtesy- http://listverse.com/2007/09/07/top-7-wonders-of-the-technological-world/

Elon Musk- Explorer, Inventor, Engineer

Born in South Africa in 1971, Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding X.com in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump’s administration.

Article courtesy- https://www.biography.com/people/elon-musk-20837159

Image courtesy- wikipedia

Future technology: 22 ideas about to change our world

Floating farms, brain wave passwords, and coffee-powered cars are just some of the incredible inventions and innovations that will shape our future.

NASA has challenged designers to develop a conventional drone to work inside a space station, navigating with no ‘up’ or ‘down’. The winning design, ArachnoBeeA, would use cameras and tiny beacons to manoeuvre its way around. How popular drones would be in such a confined space is a different question.

Article courtesy- http://www.sciencefocus.com/feature/future/future-technology-22-ideas-about-change-our-world

Another 5 Star review

It was great honor to work with the team at Cupe728.ca for redesigning of their website. CUPE 728 represents the 4000+ Support Workers for S.D.36. (Attendants, Bus Drivers, Clerical, Caretakers, Maintenance, EAs, and Student Support and many more).

They approached us for making a more end user focused website which was easy to navigate and was accessible on all electronic devices. They have heavy traffic on the website as most of the members check the website very frequently. We also made a custom interface for social media interactions. Cupe728 is very active on social media with lots of announcements to keep members engaged. The custom interface we designed made sure that the live post from social media gets updated on the home page automatically.

It was great working with Ryan Groundwater (President- Cupe728), Marcey Campbell (Communications Officer), Debra Merrier (Secretary Treasurer) and the entire team at Cupe728. Marcey, Thanks for your 5 star review.

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Mobile Applications

When Does an App Make Sense?

Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:

Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.

Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that.
Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively.

Native Functionality or Processing Required – mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user’s camera or processing power an app will still do that much more effectively.

No connection Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.

As with any project, when developing an app you want to ensure that your are getting an optimal return on your investment. What you want to avoid at all costs is the needless and expensive exercise of building an app to do something basic that can be achieved with a mobile website.

Source- www.hswsolutions.com

Everything You Need to Know About Content Marketing for Seniors

While the digital age has greatly influenced Generation X – or those born post-baby boom – seniors and the elderly are also joining the crowd of those who use the Internet for everything from research, staying in touch with friends and family, and making purchases. In a 2013 study published by the Pew Research Internet Project, the group founded that of all adults aged 65 or older, 59 percent use the Internet. And, as the majority of wealth in the United States is concentrated among older adults, reaching out to seniors through Internet marketing can be crucial in increasing your business’s profits. Additionally, seniors are the fastest growing population group in the U.S.

Content marketing to seniors needs to be tailored for their specific needs, which are much different than the needs of teenagers, young adults, or even middle-aged individuals. With the right content marketing strategy, you can reach more seniors than ever before, ultimately growing your customer base and your revenue.
Marketing for Teenagers vs. Seniors

The first thing that’s obviously noticeable in the (buying) personalities of teenagers vs. seniors is that teenagers tend to make decisions more impulsively. Seniors, on the other hand, tend to make purchases more slowly, and by using more discretion. For example, weighing the benefits of disadvantages of a product before saying “yes” to a sale, is a much more common practice among seniors.

Another big difference between teenagers and seniors is that teenagers like to get behind whatever’s trending. If the iPhone is what’s new and popular, you can bet that a teenager is going to want it. Seniors, on the other hand, are often more comfortable with what they know and what they’ve been using for years – something new can seem intimidating, and might present too much of a learning curve.

Because the trends and preferences of seniors and teenagers are completely different, marketing to the different groups must also be approached completely differently. According to one study published by CNET, 49 percent of seniors who use Internet use Facebook. On the other hand, a study published by Daily Tech reveals that 94 percent of all teenagers use Facebook. With such staggering differences, it’s easy to see why marketing through Facebook would be key if your audience was teenagers, but slightly less important for an audience of seniors. Marketing to teenagers might also rely on using pop culture or celebrities, whereas applying the same strategy to marketing for seniors might be less effective. In fact, even the way that the Internet is accessed is different for seniors and teenagers, with more seniors using desktop computers, and more teenagers using smartphones. According to a study conducted by MarketingProfs, only 29 percent of baby boomers and seniors use smartphones regularly. However, of those who do, 40 percent have used a smartphone to make a purchase.

Keep in mind that the young-old seniors (those ages 65 to 74) and the old-old seniors (those above age 74) might also have different needs. Typically the young-old are more vibrant and healthy, while the old-old tend to be more sedentary. These factors can affect both browsing and buying preferences.
Marketing For Seniors: Keep Things Simple

The teenage and young adult brain is running at a million miles per hour, and is able to absorb content is a variety of forms quickly and efficiently. While a teenager may be able to post a Tweet, send a text message, watch a YouTube video, and update their status all at the same time, chances are, the average senior citizen can’t. As such, you need to make your content marketing efforts simple, straightforward, easy to absorb, and easy to navigate.

One of the biggest parts of keeping things simple for seniors is creating websites with text that is easy to read. If things are difficult to read, chances are they’ll be ignored. Choose basic fonts, basic colors, and simple layouts that don’t overwhelm. Using slightly bigger text is a great idea too, and is guaranteed to be appreciated by a senior audience.
Form a Personal Connection

Another big part of marketing to seniors is forming a personal connection and relationship that builds trust and confidence in your brand. Unlike teenagers, seniors require more time to win over, and will require that you take the time to listen and understand their needs.

One way that you can build your brand name and build trust amongst the senior community is by reaching out to seniors in the form of nonprofit and charity events.
Know What Seniors Want

Seniors want completely different things than do other age groups. Teenagers may desire technology, young adults wedding and baby products, and the middle-aged household items. Seniors, on the other hand, already have all of those things. So, what exactly is it that seniors want?

According to an article in the small business section of Yahoo!, seniors are spending their money primarily on:
Books
Ongoing educational opportunities
Skin treatments
Cosmetic surgeries
Vacations
Cruises
Exercise facilities
If the product that you’re trying to sell is one of the above, then lucky you – you already have what seniors want. If, however, the product you’re selling isn’t on the list, you need to figure out how to make your product more attractive. One way that you can increase brand recognition and drive traffic to your site is by link sharing with websites that are offering commonly purchased senior products. Link sharing is the process of posting another company’s link on your website, and then asking the other company to do the same for you. Not only does link sharing show that you know what seniors want, but it also is a perfect (and free) marketing opportunity.
Summing it All Up

The biggest thing to remember when marketing to seniors is that seniors want personalized service, consistency, a great client-customer relationship, and products that meet their needs. Once you gain the trust of a senior audience, seniors are more likely to remain loyal to your brand than are other age groups, and can be a great asset in meeting your business goals.

Source- http://help.outbrain.com/

Catch More Readers with These Catchy Title Tips

Why catchy titles make a difference

It’s important to be mindful of the Google and social media potentials for the headline, so that it not only attracts readers, but also appears to an audience of prospective readers in the first place. keyword-rich title will give a shout-out to Google so that placement on the search list is the most advantageous. In fact, because the title is one of the most important SEO parameters by which Google ranks the results, it must contain the page’s most important and traffic-driving keywords. To make the title stand out in as few added words as possible makes the difference between lots of clicks and yawns. A good thesaurus and dictionary will prove to be the writer’s best friends in the search for the most original choice of words to augment the keywords in that standout catchy title.

In all writing – whether blog or formal news item – a crucial aspect to keep in mind is the audience. Most writers have a certain audience in mind and already write to that mindset, but follow-up needs to happen. Do you write and upload, then forget it, or do you follow the number of clicks to see it you’ve made a hit or miss? Knowing what succeeds will help writers to capture their biggest possible following, and isn’t that what every writer aims for? Why communicate if no one is hearing the message?

The audience is also vital to the actual content of the catchy title. How much controversy should be included? Is the audience trendy or conservative? Will they be intrigued by use of celebrity names and/or political hot potatoes, or will that turn them away? Brainstorming, though often a committee or group technique, can be done by the solo writer as well. Putting down as many potential titles and word choices as possible will yield the catchiest option once they’re all lined up together. Often the best selection will end up being a combination of several alternatives.
How to write a title for informative or newsy articles

The type of title crafted for articles varies with the level of the item’s formality. When news or information is being conveyed, it’s best to stick with a more conventional style. This is not the time to use clichés; it’s the time to write something out of the ordinary without transgressing into the offensive. It’s important for the title to express that the information will be useful and based on solid knowledge of the subject. If a person scanning titles stops and says, “hmmm, this one is different from the rest”, they’ve been caught. They’re also more likely to click on the article if the description following the title explains the contents in as few – thought significant – words as possible.
Getting creative writing catchy blog titles

How is a blog title different from a more formal title? This is where the blogger gets to have fun. The less formal to very informal nature of blogs allows the writer to be freer with the title. If humor is the blog style, humorous titles attract readers, since most people like to be entertained. On the other hand, if the blog is a serious discussion of world events, humor might take a back seat to presenting hard facts. This factual priority should be reflected in the title. For those current event bloggers with a more satirical bent, this also is reflected in the title. Bottom line – bloggers are vying for attention in a competitive venue where personality may be key. The title should reflect this personality in order to stand out.

Writing a good title comes down to putting these few guidelines into practice. Concise use of critical keywords becomes easier as one works at the craft. Making noticeable catchy titles comes down to picking outstanding words to go with those keywords. After all, everyone is using the same keywords but the successful writer’s job is finding the few additional descriptors that show originality, creativity and pack a punch within the strict limitations. For example, if the keywords are “finding a job”, brainstorming descriptors for “finding” or “job” is where originality and creativity come into play. Resulting choices could be: Finding a Job Fantastic, Finding a Job That Finds You, Finding a Job That Makes Mom Ecstatic, Finding a Job in Three Easy Steps, Finding a Job by Using Pinterest, and so on. All are based on keywords but add the specific theme of the accompanying article.

Overall, writing an intriguing title should be a priority rather than an afterthought. It offers the best opportunity – in today’s competitive world of content – to be noticed by an audience for the truly important words that follow the catchy title.

Source- http://help.outbrain.com/

Google rolls out symptom-related direct answers on mobile

Google announced last week that it is rolling out new symptom-related direct answers on mobile.

According to the announcement, searches for specific symptoms like “headache on one side” will display a list of related conditions, while a search for an individual symptom such as “headache” will return a description of the symptom, self-treatment options and possible health issues related to the symptom that may necessitate a doctor’s visit.

Google says it worked with a team of medical doctors, experts at Harvard Medical School and the Mayo Clinic when pulling together information for symptom-related searches, and that its symptom-related information is curated from “high-quality medical information” pulled from the Knowledge Graph.

By doing this, our goal is to help you to navigate and explore health conditions related to your symptoms, and quickly get to the point where you can do more in-depth research on the web or talk to a health professional.
Official Google Blog
Google says one percent of its searches are symptom-related.

The new symptom-related search results are being rolled out exclusively on mobile in the coming days, and only in English in the US. Google says it plans to include more symptom-related searches and will eventually extend such search results globally in other languages.

Facebook Ads: The Pros & Cons

As organic reach declines, and ad options become more robust, more pressure is being put on brands to invest in paid content on Facebook. As with anything in life, there are positives and negatives to organic reach suffering and paid ads becoming necessary–and it’s complicated.

Lets take a look at some of the major pros and cons of advertising on the social network.

Due to both the decreased lifespan of a social post and the limits placed on visibility by Facebook’s algorithm, brand messages are seen by a maximum of 8% of a brand’s fan base (in the coming months, that number will be closer to 2%). Eeeek! No one wants to pay money for exposure they used to get for free.

+ Compared to traditional forms of advertising (television, print, etc.) Facebook advertising is extremely cost-effective. They have a minimum spend of just $1 per day and boast the lowest cost per 1,000 impressions in ad history (around $0.25 per 1,000 impressions… only 1% of TV ad cost).

+ Facebook is prioritizing personal news in users’ streams over click-inducing viral content or unpaid messages from brands with lots of fans. This might not seem like a win for brands, but it is: when users feel bombarded by advertisements, they are less likely to engage with them. By maintaining a pleasurable Facebook experience for users, Facebook is also maintaining a space for effective marketing, and that’s something that all brands can get behind.

Source: http://simplymeasured.com/blog/facebook-ads-the-pros-cons/#sm.00035ncvdd1fdo610uc1tuhz4m1x3

What everyone is saying about effective website navigation

Have a clear and well organized navigation for your website design makes it friendly for your visitors. Try to limit the number of menu items as far as possible for your web design. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and will create more sales for your business. This means fully maximizing your business’ online presence and investing in responsive website design so that your website is optimized for users that come to your website on tablet and mobile devices. Having a mobile optimized web design and a clear navigation structure will help users, your bottom line and also search engine rankings.
While designing the navigation for your web design following factors need to be considered:

Easy

It should be easy for your clients to find their way through your website. The navigation bar should be easily visible. The most common area to put the navigation bar is on the top. It’s important to list the Menus and sub menus so that your clients know what are the contents of your website.

Consistent

Navigation should be consistent and use the similar colors, styling, fonts and position on each page of a website. If your clients get surprised at each section of your website they are likely to get frustrated and leave your website. We take care of this aspect in all our web design projects.

Obvious

The menu and sub menu names should be easy to understand and follow. Your clients should know in the first instance what they are likely to find in each section. Labels such as About, Gallery etc are the industry standard for website design.

Less is More

The website design should be neatly organized into top levels and sub sections. It’s important not to clutter the website with too many unnecessary and redundant menus. Try and keep the user experience simple and easy.

Please visit www.etiossolutions.com for more tips

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