Wikipedia defines a call-to-action this way:
A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer.
One of the main components for getting more sales and leads from your website are the strategically placed call to action buttons. These buttons should be placed not only on your website but also across all the mediums of client interaction.
Include call to action buttons across:
Blogs
Articles
Newsletters
Email campaigns
Videos
News announcements
Email campaigns
Award announcements
Author: Web Admin
Experienced professional with sales & marketing management experience in technology companies.
Top-ranked sales executive with a proven history of sales success. Experience of 13 years in leadership roles.
RFID middleware, business process management solutions, document management & scanning solutions and output management solutions (data consolidation) being areas of expertise.
Specialties: business development, key account management, sales and marketing.
Education
Edhec business school (France)- Master of business administration( spl. International business; marketing)
Essca University(Hungary)- Master of business administration(spl. New business expansion)
Simon Fraser University (CDP)
British Council (London)- Train the trainer certification
Bachelor of Engineering (Mechanical)
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