Have a clear and well organized navigation to make your website friendly for your visitors. Try to limit the number of menu items as far as possible. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and will create more sales for your business. This means fully maximizing your business’ online presence and investing in responsive website design so that your website is optimized for users that come to your website on tablet and mobile devices. Having a mobile optimized website and a clear navigation structure will help users, your bottom line and also search engine rankings.
White designing the navigation following factors need to be considered:
1. Easy

It should be easy for your clients to find their way through your website. The navigation bar should be easily visible. The most common area to put the navigation bar is on the top. Its important to list the Menus and sub menus so that your clients know what are the contents of your website.
2. Consistent

Navigation should be consistent and use the similar colors, styling, fonts and position on each page of a website. If your clients get surprised at each section of your website they are likely to get frustrated and leave your website.
2. Obvious

The menu and sub menu names should be easy to understand and follow. Your clients should know in the first instance what they are likely to find in each section. Labels such as About, Gallery etc are the industry standard.
3. Less is More

The website should be neatly organized into top levels and sub sections. It’s important not to clutter the website with too many unnecessary and redundant menus. Try and keep the user experience simple and easy.

Image- ozcareer.com.au