Earlier this week at Apple’s WWDC, the company announced a “beautiful redesign” of Apple Maps and opened it up to third-party developers. A year ago at the same event, Apple CEO Tim Cook said that Apple Maps were being used 3.5x more than “the next leading mapping app” (Google Maps) on the iPhone. Apple Maps’…
Category: web design vancouver
Google announced last week that it is rolling out new symptom-related direct answers on mobile. According to the announcement, searches for specific symptoms like “headache on one side” will display a list of related conditions, while a search for an individual symptom such as “headache” will return a description of the symptom, self-treatment options and…
For brand marketers, one of the most important aspects of a solid marketing strategy is a focus on content creation. Many marketers today argue that great content is the golden ticket to a great marketing approach. They believe without great content, brands miss engaging with their target audiences effectively. While there’s no doubt that content…
Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Despite the chatter around other signals, links remain the…
While truly great writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, conveying the story of your brand through different mediums and reframed for different audiences. Now all you need to do is translate this skill to the page. Here are some best practices for creating impressive, captivating…
When developing killer content for your blog or website, there are two key considerations: first, how to create quality content that will engage, entertain, and ultimately drive conversions; and second, how to make that content available to a broad audience. As the majority of web traffic comes through search engines, creating content that is optimized…
Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s…
SEO has become the most ubiquitous and mysterious terms related to internet marketing in recent times for effective web design which gets results. Everybody has heard it, everybody wants to do it but very few web designers seem to know how to do it. But the fact remains if done right it can transform your…
The channels through which clients can access your website have expanded tremendously in last few decades. Your clients can access your website through their smart phones, laptops of various screen sizes, personal computers etc. Your web design has to be nimble and adaptable to work perfectly on all screen sizes. This is Responsive web design.…
Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis to keep it fresh. This is as important as your web designing process itself. Despite all the time or…