Biography Tim Berners-Lee invented the World Wide Web in 1989. He founded and Directs the World Wide Consortium (W3C) the forum for technical development of the Web. He founded the Web Foundation whose mission is that the WWW serves Humanity, and co-founded the Open Data Institute in London. His research group at MIT’s Computer Science…
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When Does an App Make Sense? Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense: Interactivity/Gaming – for interactive games…
Nobody knows your business like you do — so what kind of expert advice or tips do you have that you can share? If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth…
While truly great writing can’t be taught, good writing definitely can. As a marketer, you are ultimately a storyteller, conveying the story of your brand through different mediums and reframed for different audiences. Now all you need to do is translate this skill to the page. Here are some best practices for creating impressive, captivating…
“Thin” or “Shallow” Content Responding to a drumbeat of complaints about poor search results, Google rolled out its “Panda” update in February 2011. Panda targets what is described as “thin” or “shallow” content or content that is lacking in substance. This domain-level penalty targets sites with a predominant amount of so-so content and essentially treats…
When developing killer content for your blog or website, there are two key considerations: first, how to create quality content that will engage, entertain, and ultimately drive conversions; and second, how to make that content available to a broad audience. As the majority of web traffic comes through search engines, creating content that is optimized…
What is SEO? Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as…
SEO has become the most ubiquitous and mysterious terms related to internet marketing in recent times for effective web design which gets results. Everybody has heard it, everybody wants to do it but very few web designers seem to know how to do it. But the fact remains if done right it can transform your…
Cross-browser compatibility testing is the process of comparing websites across different browser platforms to ensure the consistency of the user experience. This is an important part of web design process. We all prefer browsers that we use on everyday basis. However, when effective web design is the main concern we have to take into consideration…
Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that…