Blog

Why Cross Browser compatibility is 51st shades of grey

Cross-browser compatibility testing is the process of comparing websites across different browser platforms to ensure the consistency of the user experience. This is an important part of web design process. We all prefer browsers that we use on everyday basis. However, when effective web design is the main concern we have to take into consideration all the major browsers your clients can use. The experience across major web browsers should be same for the end clients.

The CSS style sheets that the website is using needs to be supported by a wide variety of browsers. If you are using the latest HTML tags and CSS for web design it’s important to test those across the latest browsers to make sure that the user experience is uniform across the multiple platforms.

One of the important yardsticks of good web design are the analytics reports. These will highlight the major browsers your clients are accessing your website. This will help decide on the strategy to reach maximum number of clients.

For more information visit- www.etiossolutions.com

Short and sweet insider’s guide to Call to action

Wikipedia defines a call-to-action this way:

A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer.
One of the main components for getting more sales and leads from your website are the strategically placed call to action buttons. These buttons should be placed not only on your website but also across all the mediums of client interaction.

Include call to action buttons across:

Blogs
Articles
Newsletters
Email campaigns
Videos
News announcements
Email campaigns
Award announcements

What everyone is saying about effective website navigation

Have a clear and well organized navigation for your website design makes it friendly for your visitors. Try to limit the number of menu items as far as possible for your web design. Having a navigation structure that makes sense to a user will help them to get to what they are looking for and will create more sales for your business. This means fully maximizing your business’ online presence and investing in responsive website design so that your website is optimized for users that come to your website on tablet and mobile devices. Having a mobile optimized web design and a clear navigation structure will help users, your bottom line and also search engine rankings.
While designing the navigation for your web design following factors need to be considered:

Easy

It should be easy for your clients to find their way through your website. The navigation bar should be easily visible. The most common area to put the navigation bar is on the top. It’s important to list the Menus and sub menus so that your clients know what are the contents of your website.

Consistent

Navigation should be consistent and use the similar colors, styling, fonts and position on each page of a website. If your clients get surprised at each section of your website they are likely to get frustrated and leave your website. We take care of this aspect in all our web design projects.

Obvious

The menu and sub menu names should be easy to understand and follow. Your clients should know in the first instance what they are likely to find in each section. Labels such as About, Gallery etc are the industry standard for website design.

Less is More

The website design should be neatly organized into top levels and sub sections. It’s important not to clutter the website with too many unnecessary and redundant menus. Try and keep the user experience simple and easy.

Please visit www.etiossolutions.com for more tips

Updated Content for Website

Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis to keep it fresh. This is as important as your web designing process itself. Despite all the time or money you put into your website design and hosting, if you don’t update it regularly, it will not provide much benefit in return.

The stores keep their window displays updated to attract customers, so a website design should be no different. Fresh added content makes the user to check back on your site to see what new product or service you are offering. Don’t let your website be a stale presentation of your products.

You need a great web design Now!

81% of people look at products online before making a purchase in store. The number of people who conduct research online before making a purchase decision has increased by 20% in the last year. You need to have a world class website design before you get into a brick and mortar (if you are planning to have one).

Today consumer spending is at an all-time high — however, consumers have far more choices than ever before, leading to far more competition. Brands are seeing that just having brick and mortar stores is not enough. They need to engage their customers online to keep their loyalty — and more importantly, to keep generating sales. The time to get a world class web design is now.

Importance of content updation in web design

Once you have made your initial investment in getting your website designed and running, the next big job is to keep it updated and maintained. You must update the content of your site on regular basis. Despite all the time or money you put into your website design and hosting, if you don’t update it regularly, it will not provide much benefit in return.

The stores keep their window displays updated to attract customers, so a website should be no different. Fresh added content makes the user to check back on your site to see what new product or service you are offering. Don’t let your website be a stale presentation of your products.

Home page is the main point of entry for most traffic that comes to your site, so updating home page regularly will make user more interested in your website. This is more likely to make the user click on your product and become to your customer.

Retargeting/ Remarketing for web design

Re-targeting, also known as re-marketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

You can retarget users who don’t convert right away through a service like Adwords or by utilizing email. It is important to have a newsletter section that clearly shows value to users and provides them a reason like exclusive online specials, discounts to give you their email address.

Email marketing can be an extremely powerful tool for bringing users back to your website to purchase a product, while also helping you to stay in touch with your customers in order to build long-term brand loyalty.

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